21st December 2011, London: Brady plc (BRY.L), the leading global provider of trading, risk management and settlement solutions to the energy, metals and commodities sectors, announced today that Fjordkraft, a Norwegian retail distribution company, has implemented Brady's new Sales Manager solution to support Fjordkraft's operations for pricing and risk management of end-user contracts.
One of the largest end-user businesses in Norway, Fjordkraft is supporting a growing number of Norwegian households and industrial businesses. The company has implemented the latest generation of Brady's Elviz ETRM product suite to support its retail business. The implementation includes Brady's Elviz ETRM as well as the Brady Energy Sales Manager.
Brady Energy's Sales Manager belongs to Brady Energy's latest product suite offering, providing a sales support solution for the electricity retail business. It empowers the salesforce through interactive deal configuration, real-time volume profile pricing, using Brady's real-time forward curves, market price sensitivity visualisation and simplified deal and offer management. The easy-to-use, interactive web interface features a best-case, likely and worst-case cost scenario graph for immediate decision support.
A Fjordkraft spokesperson said, "It is imperative to have the correct systems and controls in place to support our retail pricing operations and risk management processes. Brady's experience and track record of providing world-class commodity trading and risk management solutions gave us the confidence that they were the obvious partner of choice for our trading operations. A sophisticated trading and risk management system, with an integrated Sales Manager, enabling continuous contract synchronisation with Elviz ETRM, offered us the reassurance of being able to hedge customer positions, whilst ensuring consistent and up-to-date risk reporting and portfolio management." Continuing, the spokesperson added, "Our sales team are totally impressed by the Brady Energy Sales Manager, which is reliably up-to-date, easily accessible and simple to understand. We anticipate that the implementation of Brady's real-time pricing engine will facilitate a significant boost in our electricity retail sales."
Gavin Lavelle, CEO of Brady Plc, commented: "Growing requirements in pricing and risk management for end-user companies are of paramount importance for a competitive player in this sector. As a result, we are seeing more and more companies coming to Brady seeking solutions which enable them to track the full life-cycle of a deal as well as offer real-time risk analysis and monitoring across exchange-traded and OTC contracts. I am delighted Fjordkraft has chosen Brady to provide the infrastructure to support its new derivatives trading operations. It is a clear endorsement of Brady as a leading technology supplier and evidence of our dominant position as the major provider of specialist trading and risk management solutions to the world's commodity markets."
# # #
Editorial contact
John Norris
Moonlight Media
Tel: +44 (0) 20 7250 4770
Email: john@moonlightmedia.co.uk
Notes to Editors:
About Fjordkraft
Fjordkraft AS is a Norwegian power supplier which sells electricity to customers throughout Norway. Offering simple power contracts at good prices all year round.Vi tilbyr enkle strømavtaler til gode priser hele året.Vi kjøper strøm på børs som vi selger videre til våre kunder. Fjordkraft buys power on a stock that they sell to their customers. Derfor ønsker vi som strømleverandør det samme som våre kunder - at strømprisene i markedet er så lave som mulig. Their mission is to provide their customers with electricity at the lowest possible price.
For further information visit: www.fjordkraft.no
About Brady plc
Brady plc (BRY.L) is a leading global provider of trading and risk management software to the worldwide commodity and energy markets. Brady combines fully integrated and complete solutions supporting the entire commodity trading operation, from capture of financial and physical trades, through risk management, handling of physical operations, back office financials and treasury settlement, for energy, refined and unrefined metals, softs and agriculturals.
Brady has 25 years' expertise in the commodity markets with over 150 customers worldwide, including some of the largest financial institutions, producers and mining corporations which depend on Brady's software solutions to deliver vital business transactions across their global operations. Brady clients include many of the world's largest miners, refiners and producers, trading companies, tier one banks and a large number of London Metal Exchange (LME) Category 1 and 2 clearing members and many leading European energy generators, traders and consumers.
For further information visit: www.bradyplc.com