Privacy Policy

Online Privacy is a constantly evolving landscape and Brady plans to take all reasonable efforts to maintain up-to-date and effective online privacy standards and practices. We have linked every page of our website to this page for your convenience and you may also contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. with any questions or concerns that you may have.


Brady is sensitive to the privacy of those that visit our website. We recognise the need for appropriate protections and management of your personal information that is provided to us via this website. Brady has therefore established this Privacy Policy to assist you to understand what information we collect and how that information is used.

This website is owned and controlled by Brady PLC, located at 281 Cambridge Science Park, Milton Road, Cambridge CB4 0WE. By accessing this website, you acknowledge the terms and conditions set forth herein. We reserve the right to change these policies from time to time, without notice, and at our sole discretion.

Brady strives to comply with all applicable laws around the globe that are designed to protect your privacy. Although legal requirements may vary from country to country, Brady intends to adhere to the principles set forth in this Online Privacy Policy even if, in connection with the above, we transfer your Personal Information from your country to countries that may not require an "adequate" level of protection for your Personal Information. In other words, our goal is to provide protection for your Personal Information no matter where that Personal Information is collected, transferred, or retained.

Who we are

We are Brady PLC, a company registered in England and Wales with company registration number 2164768. Our registered office is at: 281 Cambridge Science Park, Milton Road, Cambridge, CB4 0WE. Please see our ?get in touch? section for more information.

What Information do we collect from you?

Brady collects information from our users at several different points on our website. In general, you can visit the Brady without telling us who you are or revealing any personal information about yourself. We track visiting domains, internet addresses of the domains from which people visit us to track a user's session and the user's browser also lets us know the type of computer and operating system being used. This allows us to analyse the information as to which parts of our site users spend their time and their length of stay but does not give us any personal information about the user. Specifically, a user's session will be tracked, but the user will be anonymous.

Sometimes however, we will ask you to voluntarily provide information about yourself. Generally this information is requested when you are asked for one or more of the following: 1) to register before downloading software; 2) registering for attendance to an online seminar, demo or a seminar or tradeshow; 3) filling out a sales information request or contact form; 4), viewing a recorded event; 5) becoming a registered user; 6) signing up for a mailing list; 7) during correspondence with us; 8) completing a survey that we use for research, and 9) any other such activities as we deem necessary. Occasionally, we may use this information when we notify you about important changes to the website. Brady does not collect any personally identifiable financial or health-related information. However, you may be asked to provide information, including but not limited to, your name, e-mail address, postal address and telephone number.

You make the decision whether to proceed with any activity that requests personal information. If you do not wish to provide the requested information, you may not be able to complete the applicable transaction.

How Brady collects and will use information collected

Brady is the owner of the information collected on this site. We will not sell, share, trade or rent this information to others in ways different from what is disclosed in this privacy policy. Brady collects information from several points on our website.

When we capture such information about your session or about you, we may use it for research or to improve our website and the services we offer you. We will ask you if you want us to use the information you provide to continue contact with you. The media in which we may contact you are including but not limited to e-mail, telephone, or postal mail (for example, to send you information or special offers, or for other marketing purposes). We will not contact you unless you have either given us permission to do so or are a customer of Brady.

Additionally, we will use information to assist us in creating content that is relevant to you, to assist us in creating better products and services to meet your needs, to provide you with access to services or otherwise engage in activities you select, and to help you quickly find software, services, or product information important to you.

We may, from time to time, make announcements containing aggregate information about our users, such as industries or geographic region. We will never include personal information about our users in these announcements.

Cookies and Other Tracking Technologies

Some of our Web pages utilise "cookies" which are small text files placed on your computer's hard drive that are read by the server that placed them, are unable to execute any code or virus and cannot take any additional information from your hard drive. These cookies allow the Brady website to recognise you when you revisit the site, and are able to remember certain information about you, such as your preferences in the site and the type of content you find of interest so that we can better serve you with more tailored information when you return to our site.

You can set your browser to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. The information we collect and analyse is used to improve our service to you and personalise your web-browsing experience.

Tracking technologies may record information such as Internet domain and host names; Internet protocol (IP) addresses; browser software and operating system types; clickstream patterns; and dates and times that our site is accessed. Our use of cookies and other tracking technologies allows us to improve our website and your Web experience. We may also analyse information that does not contain Personal Information for trends and statistics.

Links to other Websites and Third Parties

Brady's website may contain links to other sites on the Internet, which are owned and operated by Brady's partners, customers, advertisers or other third parties. Brady has not reviewed and will not review these websites, which are linked to the Brady website. Brady has no control over such external sites, does not endorse any external sites and is not responsible or liable for any content, advertising, products, or other materials that may appear on or may be available on, from or through any such external site. We encourage our users to be aware that when they leave our site or click on a link to another site from our site, that they should read the privacy statements of each and every website that collects personally identifiable information. Brady is not responsible for the privacy practices of such other sites or any other websites that are linked to our site that may collect personally identifiable information about you. Brady's Privacy Policy does not cover the data collection practices of those websites.

With whom this information is shared

Brady does not sell, trade, or rent your personal information to others, except as specified in this Privacy Policy. When you are at our site and are asked for personal information, you are sharing that information only with Brady and its customary business partners unless otherwise specifically stated. We may offer a service or promotion in conjunction with business partners, for example, a joint seminar or a product integration solution. In cases such as these, information collected may be shared by both companies.

We may partner with another party to provide specific services. When the user signs up for these services, we will share names, or other contact and billing information that is necessary for the third party to provide these services. These parties are not allowed to use personally identifiable information except for the purpose of providing these services. Brady is not responsible for, nor do we have any liability in connection with the control or use of the information by such third parties.

The other circumstance under which Brady may disclose your personal information to another party is when legally required to do so or when we believe, in good faith, that the law requires such a disclosure. For example, we will share such information if we have reason to believe that the information is necessary to identify, contact or bring legal action against someone who may be either causing injury to or interference with Brady's rights or property, or Brady customers or affiliates.

What options you have regarding collection, use, and distribution of your information?

If you provide us with your e-mail or postal address, or have done so in the past, we may use it to send you information on the latest Brady products, promotions, and events. We may use information you have given to us, for example, to measure consumer interest in our various products, or to inform you about new products and services. These offers may be based on information you provided in your initial transaction with us or in surveys. Brady provides customers with an easy means to decline to receive such e-mail offers. All e-mail offers that you receive from Brady will tell you how to decline further e-mail offers.

What is Brady's policy on allowing you to update, correct, or delete your personally identifiable information?

If you would like to have your identifiable information removed or you would like to unsubscribe to this list, please complete this form. (this should link to unsubscribe form on back page as a hyperlink). To change or correct your personal information, please send an e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it..

What security precautions are in place to protect the loss, misuse, or alteration of your information?

To protect the privacy of any personal information you may have provided, Brady employs industry-standard controls including physical access controls, Internet firewalls, intrusion detection, and network monitoring. Additionally, only authorised administrators and staff have access to systems containing such information. Backup data are securely stored and not shared with third parties.

Your consent

By using this website, you consent to the terms of our Online Privacy Policy and to Brady's processing of Personal Information for the purposes given above as well as those explained where Brady collects Personal Information on the web. Should the Online Privacy Policy change, we intend to take every reasonable step to ensure that these changes are brought to your attention by posting all changes prominently on our website for a reasonable period of time.If you have any comments or questions regarding our Online Privacy Policy, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.. While we cannot guarantee privacy perfection, we will address any issue to the best of our abilities as soon as possible.