5 July 2016: Brady provides Aleris with leading Cloud solution for its metal hedging and risk management

5th July 2016, London:Brady plc (BRY.L), the leading supplier of trading and risk management solutions for commodities, energy and recycling, announced today that Aleris has selected Brady’s Cloud-based solution to manage its global metal hedging and risk management, supporting the enterprise’s drive for growth.

The Brady solution enables Aleris to consolidate its global metal hedging across its operations in the US, Europe and China. In addition, Aleris is able to centrally manage and analyse its risk exposure and report on the gains/losses of its operations regionally as well as globally. The solution enables month end reporting to be completed in close to real time, which is particularly critical in times of high price volatility.

Aleris is a global leader in the manufacture and sale of aluminum rolled products, with 14 facilities in three geographically aligned business units in North America, Europe and China, producing rolled aluminum sheet, plate and fabricated products for various industries.

Erik Serio, VP Risk of Aleris, said: “Key to our business, is customer satisfaction and Brady, as market leader in metals risk management software, offers us the reassurance that we can protect our customers better, through the flexibility we can offer in our pricing contracts. Many of our customers, particularly in the automotive sector, request pricing terms that would be difficult to manage without Brady’s risk management solution.”

Regarding Aleris’s decision to deploy the solution in the Cloud, Graham Smith, Global IT Director of Aleris commented: “The decision to select Cloud deployment was strategic, as it provides a scalable environment which enables us to react in a timely way to business growth demands. To date, the decision has proven highly successful, and we expect the investment to pay for itself in a very short time period. Migrating to Brady’s Cloud environment allows our IT department to be more agile and cost effective by shifting resources to other value-added initiatives, all while maintaining confidence in Brady’s management of the solution.

Gavin Lavelle, CEO of Brady plc, commented: :”Brady is universally acclaimed as the leading provider of software to the global metals market and we are delighted that Aleris recognizes the value of entrusting Brady to manage its hedging and risk requirements. The return on investment and scalability benefits are two of the key reasons why more than 50% of the new business we won last year was for Cloud-based solutions. We are delighted that Aleris is already enjoying these benefits.

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Editorial contact for Brady

Rebecca Sanders Hewett/David Ison/Charlie Geller

Redleaf Polhill

Tel: +44 (0) 20 7382 4730

Email: rsh@RedleafPolhill.comdi@RedleafPolhill.com or cg@RedleafPolhill.com

Notes to Editors

About Brady plc

Brady plc (BRY.L) is the largest European-headquartered provider of trading and risk management software to the global commodity, recycling and energy markets. Brady combines fully integrated and complete solutions supporting the entire commodity trading operation, from capture of financial and physical trading, through risk management, handling of physical operations, back office financials and treasury settlement, for energy, refined and unrefined metals, scrap and secondary metals, soft commodities and agricultural products.

Brady has 30 years’ expertise in the commodity markets with almost 400 customers worldwide, who depend on Brady’s software solutions to deliver vital business transactions across their global operations. Brady clients include many of the world’s largest financial institutions, trading companies, miners, refiners, scrap processors, recyclers and producers, tier one banks and a large number of London Metal Exchange (LME) Category 1 and 2 clearing members and many leading European energy generators, traders and consumers.

For further information visit: www.bradyplc.com

Brady plc: Twitter/Facebook/LinkedIn

About Aleris

Aleris, is a privately held company, majority owned by a committed ownership group led by certain investment funds managed by Oaktree Capital Management, L.P, affiliates of Apollo Management, L.P., and Sankaty Advisors, LLC. Aleris is a global leader in the manufacture and sale of aluminum rolled products, with approximately 14 facilities in three geographically aligned business units in North America, Europe and China, producing rolled aluminum sheet, plate and fabricated products for various industries. Aleris serves a variety of end-use industries, including aerospace, automotive, defense, building and construction, transportation, packaging, and consumer goods.

5 July 2016: Brady provides Aleris with leading Cloud solution for its metal hedging and risk management